Title: Ayurveda Unveiled
Filmmaker: Gita Desai
Producer: Unveiled Trilogy
Synopsis: In depth presentation of the history and practice of Ayurveda. Including interviews with ayurvedic practitioners and doctors from around the world.
Goals: Encourage screening, discussion and educational use of this film and the whole Unveiled Trilogy. Promote purchases of the streaming and DVD versions of the film.
Main themes: Spirituality; health; wellbeing.
Core audience: Teachers and students of yoga and Ayurveda.
What we did: Marketing & Outreach
Key results: Quick pivot from in person theatrical distribution support under Covid-19 restrictions to the organization of international webinar for over 1K people. Growth of contact list of yoga and Ayurveda centers, schools, practitioners.