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Marketing - Outreach - Audience Engagement
Nov02

“Ain’t nobody got time for that!” Considerations in time management

Posted by Gwen 0 Comments

Use your time as a tool, not as a cushion  – John F. Kennedy In September, my coaching group discussed how to sell oneself better. In our next monthly discussion meeting, in October, we had a new question: How can we improve our time management? A lively conversation ensued, in which we shared the systems that […]

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Sep27

7 Steps to Selling Yourself Better

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In a recent meeting with my coaching group, our discussion was in response to a question posed by one of us: How do I sell myself better? We all pooled reading material, and our experiences, and came up with seven steps that we think can lead to success in closing the deal–whether it be landing […]

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Jul02

Life as Plunder

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La vida como saqueo. Life as plunder. This is the powerful title that Rafael Argullol, one of Spain’s most respected thinkers, uses as the title to his column in today’s (Tuesday, July 2, 2014) edition of El País. One of the most striking declarations in the article is “La perpetua invitación a la codicia y […]

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Apr28

Invitation: Los Angeles Screening I Am a Fine Musician

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Please Join Us for the World Premiere of I AM A FINE MUSICIAN El Sistema’s Inspiration in a California School A film from The Sally & Dick Roberts Coyote Foundation Tues., May 20, 5:30-6:30 pm Laemmle Playhouse 7, 673 E. Colorado Blvd., Pasadena, CA I Am a Fine Musician: El Sistema’s Inspiration in a California […]

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Jan16

Lessons in Mastery: for creators and worker bees

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This morning I sat in on a beautiful keynote talk given by the composer, record producer, multi-instrumentalist, songwriter, music director and vocalist Patrice Rushen. If you need a hint, despite all that experience just mentioned, think of the song “Forget me nots”, which was used as the theme for Men in Black. Ms Rushen told […]

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Dec26

Guest post: Rosendale Screening

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John Wackman, from the Rosendale Theatre in Rosendale, NY, generously wrote this post. In it, he relates the outreach efforts he made to “get butts in seats” for the screening of The Wisdom to Survive by producers Old Dog Documentaries. We invited him to write this post because the screening was hugely successful. The theater […]

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May20

A Filmmaker’s Lessons from the Trenches

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A few weeks ago I read this article by Jen Fischer and found it to be full of good advice not just for her fellow filmmakers, but also for other creative people who are interested in distributing their content. With her permission, I’m reposting the article here, with my own observations based on our experience […]

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Mar16

True Noir

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So this song has been spinning around in my head for much of the day today: Which is kinda funny. Because, truly, I was “watching the detectives” yesterday. Canal Plus Spain organized a free all-day screening in a local Madrid theater of the full first season of True Detective. And I can’t believe I watched […]

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Feb16

Mamma Mia, Sell to Me!

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Having lived for so many years in Spain, it should not come as a surprise to me to repeatedly encounter what I consider to be negligent service in the restaurant business. And yet I continue to be surprised. I suppose because I come from a culture and mindset that values a certain type of customer […]

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Jan17

“Mastery trumps marketing”

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This is a tricky statement. I used it in a previous post, in a quote by the musician Patrice Rushen, in her keynote talk at Berklee Valencia, who was in turn quoting someone else. At first blush, the assertion makes sense (in fact, it’s so catchy, that in and of itself it’s a good marketing […]

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