Connecting content creators with their audience

Marketing - Outreach - Audience Engagement
Mar02

For the World to See

Posted by Gwen 0 Comments
voyeurism in windows

A couple was sitting at the foot of a statue in the park, kissing passionately. In front of them, a small camera was perched on a tripod. I passed by on a bike. Right in that moment, I saw the three levels of viewing that we now live in this highly connected and shared world–the […]

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Nov02

“Ain’t nobody got time for that!” Considerations in time management

Posted by Gwen 0 Comments

Use your time as a tool, not as a cushion  – John F. Kennedy In September, my coaching group discussed how to sell oneself better. In our next monthly discussion meeting, in October, we had a new question: How can we improve our time management? A lively conversation ensued, in which we shared the systems that […]

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Sep27

7 Steps to Selling Yourself Better

Posted by Gwen 2 Comments
From L to R: Alana, Candy, Gwen, Lynne, Sonal, Vanessa

Photo by Katariina Pajunen

In a recent meeting with my coaching group, our discussion was in response to a question posed by one of us: How do I sell myself better? We all pooled reading material, and our experiences, and came up with seven steps that we think can lead to success in closing the deal–whether it be landing […]

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Jul02

Life as Plunder

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La vida como saqueo. Life as plunder. This is the powerful title that Rafael Argullol, one of Spain’s most respected thinkers, uses as the title to his column in today’s (Tuesday, July 2, 2014) edition of El País. One of the most striking declarations in the article is “La perpetua invitación a la codicia y […]

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Apr28

Invitation: Los Angeles Screening I Am a Fine Musician

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Poster

Please Join Us for the World Premiere of I AM A FINE MUSICIAN El Sistema’s Inspiration in a California School A film from The Sally & Dick Roberts Coyote Foundation Tues., May 20, 5:30-6:30 pm Laemmle Playhouse 7, 673 E. Colorado Blvd., Pasadena, CA I Am a Fine Musician: El Sistema’s Inspiration in a California […]

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Jan17

“Mastery trumps marketing”

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This is a tricky statement. I used it in a previous post, in a quote by the musician Patrice Rushen, in her keynote talk at Berklee Valencia, who was in turn quoting someone else. At first blush, the assertion makes sense (in fact, it’s so catchy, that in and of itself it’s a good marketing […]

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Jan16

Lessons in Mastery: for creators and worker bees

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This morning I sat in on a beautiful keynote talk given by the composer, record producer, multi-instrumentalist, songwriter, music director and vocalist Patrice Rushen. If you need a hint, despite all that experience just mentioned, think of the song “Forget me nots”, which was used as the theme for Men in Black. Ms Rushen told […]

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Dec26

Guest post: Rosendale Screening

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John Wackman, from the Rosendale Theatre in Rosendale, NY, generously wrote this post. In it, he relates the outreach efforts he made to “get butts in seats” for the screening of The Wisdom to Survive by producers Old Dog Documentaries. We invited him to write this post because the screening was hugely successful. The theater […]

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Dec23

Going Native: Good Work, Beyonce

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Beyonce did it. And is still doing it. Unless I’ve missed another such launch, I think she has pioneered and mastered the art of music sales and connecting with your audience in a complete, savvy, social media campaign. She and her agency prove to be absolute digital natives, and teach all of us a lesson […]

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Oct07

Expanding our reach, bring on the books: ROKC

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We’re pleased to announce that we’ve decided to expand our marketing and outreach work to include books. Gwen is going back to her first love. She started out in the publishing world and worked there for over 15 years, before going into online video production and then joining forces with Angela to work with filmmakers. […]

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Apr11

Creating an online presence for your film: Step 1

Posted by Angela 0 Comments

A client just asked, what’s best plan for beginning to create online presence for my film? Step One: Create your website. If you don’t yet have a design budget, start simple, with a WordPress blog you can gradually flesh out. When you do have the budget, your designer can add functionality. Check out cool examples […]

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Apr09

Just a Quick Thought: How to Curate Your Online Presence

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This post is not only about how to curate your presence, but why this is absolutely essential. The old adage “You are what you make of yourself ” holds even more true online than in “real” life. In the real world, your image shifts and changes according to circumstances, according to the person with whom […]

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Mar16

Going Local

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Zev Robinson is an accomplished artist, who turned to video making just a few years ago, but with intensity and purpose. After producing Dinastía Vivanco, about one of the Rioja’s most innovative wineries, followed by Life on the Douro, about the little known yet outstanding wine region in Portugal, he is now promoting his latest […]

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Feb11

Submitting to film festivals – Strategy continued

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To continue my thread of a previous post, Why Would You Submit to 90 Festivals?!, I’d like to add the email comments of the filmmaker Holly Mosher, in her reply to someone else’s query on DocuLink. I think her words encapsulate very neatly what we think about the usefulness of understanding your audience and how […]

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Jan21

It Ain’t Science Fiction – El Cosmonauta

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This film has been a reference in transmedia and crowdfunding campaigning for a few years now. In fact, I just sent the link for the website to a client prospect to see if it might help him as he considers how to develop and how to fund his own project. El Cosmonauta has appeal for […]

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Jan07

7 Tips for Outreach Success

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We’ve just sent out our January newsletter with these tips. But, in case you’re not on the list, we didn’t want you to miss out. Whether you’ve just started development or winding up production, these tips will help: Start early. Do NOT wait until your film is in post or on the festival circuit to […]

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Mar09

Community Engagement with a Vengeance

Posted by Gwen 1 Comment

I have yet to see KONY 2012. So I cannot yet comment on the veracity or quality of the film itself. However, I can certainly say, especially after reading today’s article in the New York Times “Online, a Distant Conflict Soars to No. 1“, that Jason Russell and his team’s viral campaign take social media […]

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Feb08

Social Media Metrics AKA How the Heck Do You Know What You’re Doing’s Effective?

Posted by Angela 0 Comments

Well, it’s partly commonsense, right? E.g., are your follower/fans growing? Do they engage with your posts? Do they contribute posts of their own? Is the number of your community screenings increasing? But maybe you’d like a formal framework for assessing your outreach campaign, what they call “metrics.” Certainly your funders will be gratified by your […]

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Jan04

Defining outreach

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I couldn’t resist copying and pasting this quote from a page that I just came across titled “Outreach: How’s it done?” on the Native American Public Telecommunications site. Here’s the quote: Outreach puts you and your production in touch with the community. It reaches new audiences, adds to your promotion and marketing beyond the TV […]

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May20

A Filmmaker’s Lessons from the Trenches

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A few weeks ago I read this article by Jen Fischer and found it to be full of good advice not just for her fellow filmmakers, but also for other creative people who are interested in distributing their content. With her permission, I’m reposting the article here, with my own observations based on our experience […]

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Mar16

True Noir

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So this song has been spinning around in my head for much of the day today: Which is kinda funny. Because, truly, I was “watching the detectives” yesterday. Canal Plus Spain organized a free all-day screening in a local Madrid theater of the full first season of True Detective. And I can’t believe I watched […]

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Feb16

Mamma Mia, Sell to Me!

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Having lived for so many years in Spain, it should not come as a surprise to me to repeatedly encounter what I consider to be negligent service in the restaurant business. And yet I continue to be surprised. I suppose because I come from a culture and mindset that values a certain type of customer […]

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