Nov22

Doc U Drama at the Universidad Complutense de Madrid

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I’ve just come back to my desk from a Master Class given at the Press & Media Department (Facultad de Ciencias de la Información) at the Complutense University of Madrid. The class was organized under the auspices of the American Documentary Showcase and the US Embassy in Madrid within the context of the Semana de [...]

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Nov13

How to Create a Kicka&% Kickstarter Campaign

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Our colleague, friend and client, Ben Kalina, just successfully achieved his $15K goal (and then some), on Kickstarter for his film Shored Up. How did he do it? Angela and I worked with him on the campaign, supporting his social media efforts, and what we gleaned from the whole monster wave ride was that the [...]

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Oct19

How to define a Kickstarter campaign

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We’ve been helping Ben Kalina prepare and launch his campaign to raise finishing and outreach funds for his latest film, Shored Up. He’s also making his own terrific efforts to get the word out about the film. One example of this is an email newsletter sent out through the A Sea Change team to all [...]

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Oct06

Alternative distribution models for independent filmmakers

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The title of this post relates to our work, yes indeed, but it’s also taken from a panel discussion that I’m following enthusiastically on D-Word. Doug Block is moderating, and the “speakers” in the written posts, responding to D-Worders’ questions, are Sheri Chandler and Jon Reiss, two seasoned pros in the field of doc marketing [...]

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Oct04

Social media morning at the US Embassy in Madrid

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I’ve just returned from a lovely morning at the US Ambassador’s home in downtown Madrid. I had the honor to be part of a speaking panel that included Susan Lewis Solomont, the Ambassador’s wife and senior fellow of The Philanthropic Initiative, among other of her worthy and wonderful merits; Elizabeth Martin-Shukrun, Assistant Cultural Affairs Officer [...]

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May21

They’re the Topps!

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I’ve been in New York since May 12th. Happily, my trip coincided with the opening of the film Untouchable Girls at the Cinema Village on Friday the 13th. I quickly purchased tickets for my mother, a friend of hers and myself, anticipating a full theater. I was right and very glad to see a good [...]

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May11

Those Danes!

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It’s been a couple of centuries since something’s been rotten in Denmark… I’m writing today to boast about my recent encounter with one of the Danish founders of a software platform that Angela and I use on a daily basis and of which we are gradually becoming avid promoters. Podio, which is currently on its [...]

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May09

A lost opportunity for Madrid

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I’m sad. Truly. I had great expectations in the experience of DocumentaMadrid. Here’s an opportunity to bring another level of excitement and engagement to the city, with a selection of 60 social issue, personal, environmental, educational documentary films, spread around the city in some of its more interesting cultural centers (such as the Matadero, down [...]

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Apr19

Why is community engagment an after-thought?

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I continue to be surprised by the failure of filmmakers to plan and budget for the community engagement component of distribution. This week alone I spoke with two potential clients, both of whom had received support from the Fledgling Fund (which as most of you know has a deep understanding of the necessity for outreach), [...]

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Mar31

How we work: around the clock

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One client prospect recently exclaimed “The sun never sets on MocaMedia!” He had a point. Thanks to our international reach, we can provide our filmmaker clients virtually (as in online) and for real 24 hour attention, 7 days a week. By the time you wake up in New York, Minnesota or California, we will have [...]

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