Title: Heist: Who Stole the American Dream?
Filmmaker: Donald Goldmacher/Frances Causey
Producer: Donald Goldmacher/Frances Causey
Synopsis: About the roots of the American economic crisis, and the continuing assault on working and middle class people in the United States.
Main themes: Social issue; Politics; Economics.
What we did: Marketing and community engagement campaign, managed by Lisa Smithline. In collaboration with Donald Goldmacher & Frances Causey, Lisa designed a targeted community engagement and marketing campaign to increase HEIST’s profile, maximize audiences and grassroots’ action, bringing the film and the issues explored increased visibility and national recognition.