Title: Heist: Who Stole the American Dream?

Filmmaker: Donald Goldmacher/Frances Causey

Producer: Donald Goldmacher/Frances Causey

Year: 2011

Website: https://www.facebook.com/heist.the.movie/

Synopsis: About the roots of the American economic crisis, and the continuing assault on working and middle class people in the United States.


Main themes: Social issue; Politics; Economics.

Core audience: 

What we did: Marketing and community engagement campaign, managed by Lisa Smithline. In collaboration with Donald Goldmacher & Frances Causey, Lisa designed a targeted community engagement and marketing campaign to increase HEIST’s profile, maximize audiences and grassroots’ action, bringing the film and the issues explored increased visibility and national recognition. 

Key results: