We’ve found social media is enormously rewarding in terms of reaching and engaging with the audiences for the films we represent.
But ONLY if significant time is dedicated to these interactions. Time and intelligence.
Simply scheduling a bunch of tweets and blogs doesn’t cut it, if there’s no intelligence present to participate in community.
It’s like leaving a bunch of thought-provoking phone messages and never picking up your own phone when it rings.
Thanks to Jeff Bulla for inspiring this blog, via his blog, Top 20 Threats to Social Media Marketing