Synopsis: With unprecedented access to a new behavioral community in Salt Lake City, the film follows several formerly incarcerated students as they undertake peer-led interventions to break through their negative behaviors and return to society.
Goals: Screenings and engagement to garner attention for the film.
Main themes: Recovery, addiction, imprisonment, recidivism, therapy
Core audience: Currently and formerly incarcerated, therapists, families, foundations supporting care for recidivists.
What we did: Outreach to organizations to host screenings or support promotion of the film during its Oscar nomination run.