Who we are

Outreach

Community engagement

Impact

Angela Alston and Gwendolyn Alston began working as an outreach team for independent film with our first client, Niijii Films, and their documentary A Sea Change, in 2008. What started out as Gwen stepping in at a key point in the outreach campaign, turned into an 18-month collaboration, with our client and each other. We have not stopped working together since then, eventually co-founding MocaMedia as an LLC to seal the deal. 

Eventually, we teamed up with Lisa Smithline, collaborating on multiple projects. Now, as a trio, and with our trusty assistants, we have developed a consistent and effective approach to the development and execution of outreach, marketing, community engagement and impact campaigns–with our specially designed toolkits, our combined skills and the power of our commitment to serve our clients well in the fulfillment of their goals.

We work with independent films on environmental, social, and spiritual issues that touch hearts, ignite discussion, and inspire action. Our approach is to determine the filmmaker’s goals, identify and connect with the film’s core audience, and provide measurable results.

Angela Alston MocaMedia

Angela Alston

Dallas, TX (USA)

An award-winning maker of short films who has worked in community relations and publicity. She served as the workshop director for CineWomen NY for two years and technical director of Democracy Now! for six years. Angela has an MFA from the University of Texas at Austin. She is a board member of the Video Association of Dallas, and a member of Women in Film Dallas and D-Word, an electronic community for documentary makers.

Gwen has lived in Madrid since 1988. She speaks fluent Spanish and French, and is versed in Italian and Catalan. She comes from a marketing and publishing background and holds a Doctorate in Comparative Literature. Before co-founding MocaMedia, Gwen launched a bilingual dating site, followed by a video production and online marketing company based in Spain.

She has taught Digital Marketing and Social Media Management at Berklee College of Music on their Valencia campus, Syracuse University in Madrid, EDEM Business School and Escuela de Música Reina Sofía, as well as advised on impact producing for independent film associations and for FIFDH.

Gwen is a member of the Creative Compass Collective (CCC), a diverse, international, horizontally-structured organization producing various projects including feature documentary, PAUSED: Life Under C-19. She is also an advisor of the Florence Belsky Charitable Foundation, and a member of DOCMA and The D-Word. Two mottos by which she lives: “Be in the world” and “Only connect!” (E.M. Forster). 

Gwen Alston MocaMedia

Gwendolyn Alston

Madrid (Spain)

Lisa Smithline MocaMedia

Lisa Smithline

Los Angeles, CA (USA)

Lisa is an innovative leader in the cause marketing field. An experienced producer and marketing strategist, Lisa creates dynamic multi-platform distribution campaigns using film and new media. She integrates a commitment to social change with an extensive background in film, television and commercial production. As a founding partner of Brave New Films and director of alternative marketing at Focus Features, Lisa
pioneered new models of community-based distribution.

She has produced successful outreach and impact campaigns for many award-winning projects. Lisa has been a featured speaker on marketing and distribution at leading conferences and festivals across the USA including American Film Market, Sundance Film Festival and Hot Docs 

Lisa is an avid trail runner–nature is her go-to for creative inspiration. 

Lisa is grateful to have been a long-time student of Reverend James Lawson. It has been the opportunity of a lifetime to study the history of nonviolence and strategic nonviolent action with Rev. Lawson, who the Reverend Martin Luther King, Jr. called “the leading theorist and strategist of nonviolence in the world.” Rev. King’s quote “Injustice anywhere is a threat to justice everywhere,” is her inspiration to stay aware and active for all of humanity and the world. 

Project Assistants

Because we believe in giving others the opportunities derived from meaningful work, professional experience and a living wage, we hire our assistants for each project through an agency that links business owners from around the world with remote professionals from countries in crisis or facing economic challenges, in order to fight poverty and change lives. Our assistants speak fluent English, are highly educated, and motivated. Currently, we are working with Saraid, from Venezuela, and Doris, from Kenya.